Effective Communication Case Study Analysis Case 9-1...

Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy Technology Group, MBA, MSIS, TQM January 22, 2007 Effective Communication Case Study Analysis Case 9-1 Theres a Syringe in My Pepsi Can Public, private, and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period of accelerating change. The perception that a public relations person is oriented to the self-promotion of an organization has shifted. Todays public relations professionals are required to work†¦show more content†¦The companys president and a product safety expert appeared on many talk shows and nightly newscasts. Pepsi also cooperated fully with the government and the FDA. The subsequent investigation and its positive result further substantiated Pepsis innocence. The effect on the general public was immense. They believed Pepsis innocence fully. If the FDA says the product is safe then it is safe. The president and Commissioner Kessler appeared on newscast together. A good example of influencing the public was stated in the article, It was th e FDAs office of Criminal Investigation, in fact, that reported the breakthrough in the arrest of the man in central Pennsylvania. (p. 125, Seitel) In addition to the Commissioner was noted saying that calm is in orderÂ… recall is not necessary. All of these occurrences influenced and persuaded both the internal and external publics. The risks could have been many to Pepsi. Yet and still they weathered the storm and came out unscathed. The benefits to Pepsi were tremendous. Their sales peaked after the crisis settled down, showing that even negative publicity can have a positive impact. During the storm however, Pepsi saw a decline in sales. If this crisis occurred today the internet, pdas and smart phones would have played a huge part of the PR communication. Press Releases, Television broadcasts, and websites would be devoted to the incident. Globalization would have played aShow MoreRelatedTools and Techniques in Pr6845 Words   |  28 PagesTOOLS AND TECHNIQUES IN PUBLIC RE LATIONS INDEX 1. TOOLS IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel, Pepsi, Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System, Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manageRead MoreRoadmap to Csr Sustainability in Healthcare16191 Words   |  65 PagesThis    part    also    provides    detailed    information    about    the    key    CSR    terms,    hospital    case    studies    and    significant    CSR    issues    relevant    to    hospital   functions.   In   short,   Part   One   will   serve   three   main   purposes:       1. Gives    the    readers    a    thorough    understanding    of    what    CSR    is    and    how    it    is

Globalization and Technology - 1448 Words

Introduction Throughout the essay, I will be evaluating how globalisation and technology may influence future offices being paper-less and people-less and how communication is heavily influenced by technology. Globalisation is a very complex term with various definitions, in business terms, â€Å"globalization describes the increasingly global nature of markets, the tendency for transnational businesses to configure their business activities on a worldwide basis, and to co-ordinate and integrate their strategies and operations across national boundaries† (Stonehouse, Campbell, Hamill and Purdie, 2004, p. 5). Currently in the global environment, there is a strong sense of competition that must be achieved through better performance, almost†¦show more content†¦This therefore allows transport costs to be reduced, thus reducing the costs of communication between buyers and sellers in different countries and increasing the level of international trade (James, 1999). However, storing f iles and important information on computers and online, does not always guarantee their safety since they can still be susceptible to hacks, therefore further investment in protection may be needed against these which can require more funding and time (Dubey, 2012). On the other hand, with technology improving, opening up different ways of communicating and the potential for more efficient, flexible and speedier systems of communication, future offices may lean towards being paperless and people-less but not enough for future offices to be fully paper-less or people-less. Despite telecommunication facilities existing, not everyone has access to them, such as certain European countries, the poor and those who cannot afford to participate in computer and communication revolutions who are not able to connect with others (Mohammadi, 1997). Communication through technology can also have a negative impact on business relationships. Internet technology such as Skype, a software that allows text, voice and video share with others, is free, however internet/wifi is still required for it to be used. Organisations often use Skype as a form of communication, for example, a businessShow MoreRelatedGlobalization and Technology2170 Words   |  9 PagesGLOBALIZATION AND TECHNOLOGY I think that if we want to talk about globalization first of all we must define what the globalization is. Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-beingRead MoreThe Impact Of Technology On Globalization932 Words   |  4 PagesOver the past centuries we have seen a substantial amount of technological progress. Technology has had a great impact on our economy and our standards of living and has shaped the modern world we live in today. This essay will discuss how technology has affected globalization, economic growth and the distribution of income and whether that effect was beneficial or detrimental. Economic activity, before globalization, was limited within a region and the production was focused on agriculture goods thatRead MoreThe Effect of Technology on Globalization1890 Words   |  8 Pagesrecent years about globalization, its impact has been both praised and criticized. Globalization is defined as the process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved communications. I believe the technological advances have had a positive impact on globalization. The use of cellular/mobile phones and the internet have allowed easier access to conduct business anywhere in the world. Evidence of globalization can be seen inRead MoreIs Technology A Force Behind Globalization?1161 Words   |  5 PagesGlobalization is a powerful method that assists countries to interact with each other. Countries can interact through traveling, trading imports and exports, technology, and mostly communication. In particular, media technology increases globalization, it helps interlink people and it causes change globally. Google, Iphones, and social networks are examples fast growing technological trends since floppy disks.  In fact, communication technology is uprising, from the iPhones to GPS satellites, to mediaRead MoreHow Technology Is Impacting Globalization974 Words   |  4 Pages Globalization is the process by which people, businesses and countries become more connected and interdependent. With new technology it has become so much easier to access data, from anywhere in the world. The world has many problems that cannot be fixed without globalization and by moving tow ards one global culture. The world is moving towards one global culture because different cultures are adapting and sharing ideas of others that are gradually changing the way people in these cultures liveRead MoreThe Impacts of Globalization and Technology on Healthstream1205 Words   |  5 PagesHealthstream Over the last several years, globalization and technology are having an impact on the kinds of changes that are occurring inside a variety of corporations. In the case of Healthstream, the firm is focused on reaching out to clients in the healthcare sector by providing innovative technological solutions. The different areas they are focusing on include: learning / talent management, administrative support, employee training / continuing education and account management. These elementsRead MoreTechnology And Globalization And International Trade2154 Words   |  9 Pageslast few decades due to innovation and globalization and international trade. Many organizations have increased economic activity across the world and have shorten the time it takes products to be produced, transported, and received to consumers domestic and internationally. With the advancement of new technology, many companies have expanded their markets by implementing tools and by the customer and government re gulation. With the rise of globalization, warehouses have become a more promenadeRead MoreGlobalization And Technology Strategy Assignment1406 Words   |  6 Pages Globalization and Technology Strategy Assignment Paper 1: Examples of IT efforts that run, grow, or transform the business it serves Hung Le Kent State University â€Æ' ABSTRACT Since the introduction of Information Technology, the business world has been transformed. In many aspects of business, IT contributes remarkably in increasing effective usage of time, efforts and financial costs. This article is going to outline some examples of IT efforts that run, grow, or transform the business it servesRead More Technology Is the Driving Factor for Globalization Essay1333 Words   |  6 Pagesinformation and communication technologies ( Castells, 2000: 101). It is interesting to analyze the way the rise of the new global economy came nearly at the same moment of the introduction of new communication and information technologies, such as the internet and satellite communication networks. Many of the features of capitalism rely on the usage of new technologies. Furthermore, according to Manuel Castells, this new economy emerged ‘because the information technology revolution provided the indispensableRead MoreMcdonald s Impacts Of Globalization And Technology1315 Words   |  6 Pagesof globalization and technology. The industrial organization model will be discussed to determine steps needed to maximize the potential for increased earnings. Furthermore, McDonald s vision, mission, and stakeholder impacts will be presented which is essential. Globalization and Technology Change Impacting McDonald s McDonald’s was first established in 1940 by Dick and Mac McDonald in San Bernardino, California. Their headquarters is now located in Oak Brook, Illinois. Globalization and

Social Media Competitive Analysis and Text Mining

Question: Discuss about the Social Media Competitive Analysis and Text Mining. Answer: Introduction In this report a complete study has been prepared on the marketing study of Pizza Hut. There are several marketing mix have been discussed which reflects how Pizza hut could win the given market segment. There are several marketing mix which could be addressed by Pizza hut in its marketing strategies such a price, place, product, people, process. In this case study an adamantine study has been prepared over the process of Pizza hut to implement online sales portal for the better satisfaction of clients in todays world. There are several other factors which could be identified by Pizza hut for the betterment of its online sales. In this case study it is found that Pizza hut want to make changes in its marketing mix by adopting online sales portal. The main aim of Pizza hut is to provide rapid order and delivering functioning chain which could be used as core competency in this competitive market to eliminate the competition from the market. What are the marketing mix variable addressed by Pizza hut and how? Marketing mix- It is the most developed marketing strategy which is used by organization with a view to make its marketing plans effective. Products- Pizza hut has planned to provide its Italian food around all over the world. By adopting newly developed technology it has planned to increase the demand of products. Price- It is the main major concern of marketing mix. Company by entering into strategic alliance with I phone has developed an online portal for clients and employees. With the help of these enterprises resources planning company has develop an online portal for its clients so that they could place orders in easy and determined approach (Freeman., et al., 2014). Place- Pizza hut has allowed to its customers to place their order with the help of their I Phone. It has helped their clients to save time and energy in buying the products from Pizza hut stores. Promotion- Company has adopted a newly developed promotion strategy in which it has entered into strategic alliance with I phone. With the process, Pizza hut will increase its potential number of customer by allowing them special discount who book their orders through its new app. Physical evidence- Pizza hut has developed its supply chain to the level where it could deliver orders placed by its clients in very less span of time. It is evaluated that clients could book their orders within 5 minutes through their pizza hut downloaded app. It helps them to get special discount and other offers. Process- Clients by downloading new app in their I Phone could be able to place orders for the products offered by Pizza hut. However, Pizza hut should also indulge in strategic alliance with other organizations as well so that it could increase its sales (Fish, 2016). Now it could be inferred that Pizza hut could increase its sales in very drastic manner by adopting newly developed app for its clients. However, it has observed that with the increasing ramification of economical changes sales of I- phones has increased which will eventually results into increment of Pizza hut turnover as well. Identify Pizza Huts success factors in relation to online customer experience with the application. Why was the application effective and what will be your recommendation for further improvement? Pizza Hut is leading company in selling Italian foods around the globe. Company has come up with its online business selling plan which will increase its sales in drastic manner. It has been observed that the real reason behind the success factors of products sales of Pizza Hut is related with its innovative ideal. It is considered that company has adopted newly different strategies which will keep its marketing strategy totally different form its other rivals in market. In addition to this sales of I-Phone in market have also been increased in significant manner which will eventually results into increment in online market share for Pizza Hut. Therefore, it could be inferred that Pizza Hut has provide easier process system to its clients which would renders client to easily place order with Pizza Hut. In addition to this, all the online strategies and other offers provided by Pizza Hut are clients oriented and designed with a view to increase clients satisfaction. Pizza Hut has also made its enterprises resources planning very easy and simple which could be handled by a layman as well for placing orders from theirs I- phone. By evaluating the current data it is also found that Pizza Hut has increased its revenue by US $ 1 million which is covered only from its developed I phone app. This will provide additional income to Pizza Hut and also result into increment in brand image as well (Freeman, et al. 2014). Why this application is effective This application is effective because all the people in this world are technology oriented. This innovative idea and developed brand image of company have resulted into increment in the total turnover of company. Therefore, effectiveness of this application depended upon innovation, increase brand image and clients oriented business functioning. Pizza Hut should make changes in its existing application. As there are high numbers of clients who are using android based mobile phones. Therefore, company should also grasp them for making its business effective. This will not only increase the total turnover of company but also increase its brand image in effective manner. Conclusion Now by evaluating each and every factors of this case study it could b inferred that Pizza Hut have adopted novel approach in its marketing mix. Moreover, company should make changes in its developed app by adding clients who use android based phone to increase the total turnover of company. Now in the end it would be said that with the delicious Italian food and newly developed technology company will easily win the market and will render tough competition for its rivals. References Fish, W. W. (2016). Perceptions of parents of students with autism towards the IEP meeting: A case study of one family support group chapter.Education,127(1), 56. Freeman, B., Kelly, B., Baur, L., Chapman, K., Chapman, S., Gill, T. and King, L., 2014. Digital junk: Food and beverage marketing on Facebook.American journal of public health,104(12), pp.e56-e64. He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza industry.International Journal of Information Management,33(3), pp.464-472.